News
A Letter to the Parent Who Just Found Us
Jul 27, 2026
From our founder Vanessa: an honest letter to every parent who has just discovered Sturdy Kids after one too many difficult shopping trips.
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Adaptive Clothing: Small Changes, Huge Independence
Jul 27, 2026
How adaptive children's clothing, from Velcro shirt fastenings to easy-on waistbands, gives children independence, dignity and easier mornings.
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The Calm Parent's Back to School Checklist
Jul 27, 2026
A calm, practical back to school checklist for parents buying plus fit and generous fit uniform, with timings, sizing tips and stress-savers from the specialists.
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Sturdy Fit vs Generous Fit vs Plus Fit: What the Labels Really Mean
Jul 27, 2026
Confused by sturdy fit, generous fit, plus fit and easy-on labels in children's clothing? Our specialist guide decodes every fit label so you can buy right first time.
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Why Clothes That Fit Matter More Than You Think
Jul 27, 2026
Ill-fitting clothes affect children's comfort, focus and confidence every single day. Here is why proper fit matters, and what changes when clothes finally fit.
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How to Measure Your Child for Generous Fit Clothing
Jul 27, 2026
A stress-free, five minute guide to measuring your child for plus fit and generous fit clothing, with tips for making it a positive experience.
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When Your Child Is Teased About Their Size: A Gentle Guide for Parents
Jul 27, 2026
Practical, compassionate guidance for UK parents whose child is being teased or bullied about their size. What to say, how to work with school and where to find support.
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The Parent's Complete Guide to Plus Size School Uniform
Jul 27, 2026
Everything UK parents need to know about buying plus size and generous fit school uniform, from decoding size labels to handling uniform policy, minus the stress.
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